Strategy

Opportunity #2 – Positioning

Survive to Thrive: Phase II (Part B) Opportunity #2 – Positioning: Aligning Your Core Business Model with The Recovery The second significant opportunity for your business to capitalize on when emerging from a crisis is your positioning. Positioning is defined as your core business model – the markets you serve, the customer or client experience you offer, the product or service people buy from…


Thrive to Survive - Opportunity #1 - Visioning

Opportunity #1 – Visioning

Survive to Thrive: Phase II (Part B) Opportunity #1 – Visioning: Creating the Foundation to Propel Your Business and Capture the Recovery With the key blunders and mistakes businesses make during a recession behind us, we move now to capturing the opportunities and emerging possibilities for growth resulting from shifting markets and landscape. The very first question to ask is whether your…


Business Goals and Vision

Business Growth with Vision, Goals, Strategies

Preparing Your Business for Growth:  Recently, we wrote that the macro-trends over the past 100 years point to 2015 as the start of a growth cycle.  If you plan to grow your business during this period, it is critical that you have alignment among your stakeholders (i.e. investors, employees, suppliers and customers).  This alignment is strengthened when you communicate a vision, annual goals and…


From Innovation to Commercialization

The roles of Entrepreneur, Leader and Manager In a previous article, we have identified how business culture is key to innovation, and specifically how business owners have a responsibility to create a culture that allows innovation to thrive, whilst driving a long-term competitive advantage for the business.  Distinctions are commonly made between the roles of leaders and managers.  At Assay, we…