Survive to Thrive

Opportunity #6: Systems & Processes Structural Changes to Support New Channels, Markets, Delivery, and Scaling

Survive to Thrive: Phase II (Part B) Opportunity #6: Systems & Processes: Structural Changes to Support New Channels, Markets, Delivery, and Scaling We've pointed out several opportunities for growth and progress in this Survive to Thrive series, and Opportunities #3-5 specifically helped you prepare a new plan for your business during these critical times. But we also have to ask – what…


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 Opportunity #5 - Markets & Channels Identify New Pathways Leading to Growth

Survive to Thrive: Phase II (Part B) Opportunity #5 – Markets & Channels: Identify New Pathways Leading to Growth It has been almost nine months since the onset of the COVID-19 pandemic, and everyone still wonders when the world and our lives will return to normal. The bitter reality is that it could take three years before life begins to resemble pre-Coronavirus times. The prolonged waiting…


 Opportunity #4 - Opportunities to Innovate: Products & Packaging Recovering Losses & Gaining New Revenue

Survive to Thrive: Phase II (Part B)  Opportunity #4 - Opportunities to Innovate: Products & Packaging Recovering Losses & Gaining New Revenue We are in the middle of exploring more targeted approaches your business can implement in the current market cycle and how to capitalize on these unique times. Building off our recommendation to consider Scaling Through Acquisition is the urgent…


Opportunity #3 - Scaling Through Acquisition

Survive to Thrive: Phase II (Part B) Opportunity #3 - Scaling Through Acquisition: How to Grow in a Recession The first two opportunities we presented for capturing the recovery – Visioning and Positioning  – were broad organizational strokes painted across your business canvas. Now we shift to the finer lines of more detailed and targeted approaches that can be implemented in the current market…


Opportunity #2 – Positioning

Survive to Thrive: Phase II (Part B) Opportunity #2 – Positioning: Aligning Your Core Business Model with The Recovery The second significant opportunity for your business to capitalize on when emerging from a crisis is your positioning. Positioning is defined as your core business model – the markets you serve, the customer or client experience you offer, the product or service people buy from…


Thrive to Survive - Opportunity #1 - Visioning

Opportunity #1 – Visioning

Survive to Thrive: Phase II (Part B) Opportunity #1 – Visioning: Creating the Foundation to Propel Your Business and Capture the Recovery With the key blunders and mistakes businesses make during a recession behind us, we move now to capturing the opportunities and emerging possibilities for growth resulting from shifting markets and landscape. The very first question to ask is whether your…


Beyond the Blunders and Mistakes Lessons Learned and 7 Opportunities to THRIVE

Beyond the Blunders and Mistakes   Lessons Learned and 7 Opportunities to THRIVE   Over the last two months, we provided our top-level perspective about the impact of blunders and mistakes in an unprecedented economic environment. We examined a specific set of circumstances; made recommendations about how to avoid them and wrote about fore-planning and strategic decision-making and how they…


Survive to Thrive: Phase II Revise - Mistake #7

 7 Blunders & Key Mistakes Businesses Make During a Crises & How to Avoid Them    Mistake #7:  Energy Management – Unexpected Issues Preventing the Team to Move Forward Effectively   Over the past several weeks, we have been discussing the impact of blunders and mistakes businesses make during difficult times. Each article has examined a specific set of circumstances and made…


Survive to Thrive: Phase II Revise - Mistake #6

7 Blunders & Key Mistakes Businesses Make During a Crises & How to Avoid Them   These are extraordinary times. Even the most battle tested businesses have been pushed to their limits. At Assay, our team of experienced business operators have more than a century of combined expertise managing and scaling their own companies and advising business owners. For the past several weeks, we…


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Survive to Thrive: Phase II Revise - Mistake #5

7 Blunders & Key Mistakes Businesses Make During a Crisis & How to Avoid Them   Mistake #5:  Business Model – Lacking the Understanding of Your Financial Ratios   If you have missed any of the first four mistakes businesses make during a crisis, you can read about them here:  Understanding Your Industry Cycle (M1),  Timing (M2), Risk (M3) and Liquidity (M4). Today we move on to…