Tony Dale

Consulting Partner


Tony is a Consulting Partner of Assay Advisory based in Perth, Western Australia.


Prior to joining the firm, he had a 35-year business career across a wide industry base. Up to the early 1990’s Tony held corporate marketing roles within the banking and brewing industries, was a stockbroking research analyst and a management consultant with McKinsey & Company. During this period, he also co-founded a private group owning and operating a portfolio of diverse industrial companies.


Up to 2001 Tony developed this group as co-majority shareholder and operator of 6 businesses involved in plastic injection moulding, polystyrene manufacturing, resource construction, motor vehicle body building, capital equipment manufacturing and property development. He sourced opportunities, acquired businesses, raised capital, operated as joint Managing Director and eventually sold the businesses.


From 2001 to 2012 Tony was a shareholder, Managing Director and Non-Executive Director of a diverse industrial group listed on the Australian Stock Exchange. This group was involved in automotive parts manufacturing for GM, Ford and Toyota at multiple sites, resource construction in Australia and Africa as well as operating a number of other businesses in varied sectors. The company was involved in multiple acquisitions and disposals.


Tony holds Bachelor of Psychology and Master of Business Administration degrees from the University of Western Australia.