Koos Fuykschot

Consulting Partner


Koos is a co-founder of Assay Advisory Europe, where he serves as the Managing Partner for Europe based out of Amsterdam.


A business graduate with 20+ years of experience in international environments, Koos has always managed multinational and multicultural teams. This varied and challenging environment helped whet his appetite for quickly changing situations that require flexibility and the need to deploy strategic and operational skills at the same time.


Koos has held leadership positions with Sony, Unilever, PepsiCo/Quaker Oats, BT/O2 and more recently Rentokil Initial, covering both business-to-consumer as well as business-to-business operations.


He is at his best in a no-nonsense, getting-it-done, creative culture allowing him to deploy his key competences in strategy, business management, business development and innovation. Koos is keen to see his customers achieve strategic, operational and personal outcomes by helping them identify assets that will attract a strategic transaction and thus a higher equity valuation.


Koos has lived in a number of European countries and he has worked in many more. He is fluent in English, French, German and Dutch and teaches at the Erasmus University Rotterdam School of Management.