Breda is a Consulting Partner in Assay Advisory and heads up Assay in the UK.
She is a global partner in Shirlaws Group – the major shareholder of Assay Advisory and one of the top 4 business coaching organisations worldwide. Breda has been part of the Group since 2003, she has worked internationally supporting CEOs and owners of private businesses grow their business, build their teams and grow capability.
As an Assay Partner Breda specialises in supporting individuals and teams in changing their behaviours – so only works with people who are up to be challenged and serious about change. Breda understands that driving through personal change decreases risks in the business and any subsequent decrease in valuation. The flipside is that it also allows for growth of talent and skills in the business thus driving increase in valuations and making her clients more attractive at point of transaction.
Her early career was spent building her own consulting business and driving through major change initiatives in international businesses in both the pharmaceutical and audio-visual industries.”
Breda holds a BA in Business Studies from the University of Greenwich. Breda is also a Fellow both the Chartered Institute of Personnel and Development and the Royal Society of Arts as well as a member of the British Psychological society.