Assay: ă-sā – Verb

Definition: examine and determine the qualities (of a business)


At Assay we put your aspirations at the heart of our process and focus on
building a partnership that will lead to the realization of your goals and legacy.
Our team is focused on your personal and business goals throughout and we will work
with you to develop a strategy to grow, find the right money or sell your business with you.



Who are we?


Assay Capital Strategies is responsible for the execution of transactions arising from the equity strategy advice provided by Assay Advisory. We bring together an international team whose experience in business, and as managers, CEOs and entrepreneurs, is complemented by our range of specialist skills in management consulting, mergers and acquisitions (M&A) and raising capital.


We combine this hands-on experience of what it means to own and run a business with a ground-breaking approach to managing the process of maximizing equity value for middle market business owners. Our approach puts the aspirations and concerns of these owners at the heart of our process.


Our focus is on delivering a client service based on our understanding of how it feels to run a business. And, we know how one can feel inexperienced and out of one’s depth when stepping into the world of corporate finance or M&A.


Assay Advisory colleagues apply a proven valuation methodology to highlight market opportunities while identifying and mitigating potential business risks. From analysis of your business through to strategy development and implementation, Assay Advisory works with you to identify and maximize your strategic assets. Assay Capital Strategies complements the Assay Advisory above- and below-the-line framework through to fundraising, acquisitions and sale transactions.


Click here to visit the Assay Advisory website.

Why Assay Capital Strategies?


What really makes Assay Capital Strategies a different kind of advisor is that we often get involved early. This means we are on hand well before a client is ready to exit and we can assist in helping their business to grow. We can also  become involved in the fund phase of a company’s evolution. This means  we truly see our clients as partners for whom we are seeking to create the best value and to understand, precisely what that means for each business owner.


Our approach to maximizing the multiple of each client’s business equity value is documented in a clear strategy. This outlines the return on investment they can expect before any commitment is made to implementing our recommendations. Equally, we continuously review and reassess each client’s objectives before preparing investor or purchaser transaction documents.


We have designed our business so the interests of Assay Capital Strategies align fully at each step in the process with those of its owners.